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Doug Ingle FALU FLMI Doug Ingle Underwriting Research LLCJul 21, 2022 11:23:00 AM3 min read

There is a $4 billion tobacco misrepresentation cost to the life insurance industry that is getting worse with time

In conjunction with industry partners APPS, ExamOne and IMS Paramed, we recently collaborated on an effort to analyze and understand tobacco misrepresentation among insurance applicants. Authored by Doug Ingle, FALU, FLMI, this article shares the latest data and assesses the industry impact. We shared a blog post in 2021 on this subject matter, which is linked here.


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 Thank you to APPS, ExamOne, IMS, and Doug Ingle for your partnership and expertise on this subject.

American Para Professional Systems, Clinical Reference Laboratory, ExamOne, and IMS Paramed have joined forces to create a robust deidentified dataset of life insurance applicants spanning the years 2015-2022. This data allows for interesting insights to be gained and shared. For one example, there is a concerning industry trend shown in these numbers that needs to be put under a spotlight.

There are 18,375,304 life insurance applicants whose Lab Slip findings and cotinine testing occurred between June 1, 2015 and June 9, 2022. The Lab Slip, completed at time of fluid draw, contains questions which identify applicants who admit to using nicotine, or nicotine substitutes. This study focuses on those who deny use of nicotine in any form for at least a year or more prior to application, while producing urine specimens with cotinine (a nicotine byproduct) levels at which underwriters are satisfied these individuals are tobacco/nicotine users.

Most Americans don’t use tobacco products. Thus, one might expect the percent that misrepresent to be small and irrelevant. In 2015, just 2.0% of insurance buying applicants forgot to declare their nicotine use. But that number isn’t trivial, and has steadily increased each year. Now in 2022, 3.5% of the applicant population misrepresents their tobacco use. That’s a 75% increase. In 2015, one in five members (20%) of the tobacco class denied use but were caught by testing. As of 2022, that number has risen to one in three (32%).

Using the society of actuaries (SOA) 2015, Age Last Birthday (ALB), Valuation Basic Table (VBT), we can isolate the extra mortality for tobacco use. The SOA produces industry mortality tables that report non-tobacco and tobacco mortality rates for standard issued insured lives. These tables reflect the unique differences in mortality based on tobacco status alone. Although this increased mortality rate has been shown to persist over a lifetime, this article will only consider the increase in mortality associated with the first 10 years after policy issue. The Lab Slip reports the amount of life insurance applied for. If we assume an annualized lapse rate of 3% and a discount interest rate of 3%, we can convert the tobacco nondisclosure extra mortality into a present value figure. The present value of future death benefits for the first 10 years post-issue is $4,086,029,825.

The reason this study can be performed is because this misrepresentation is caught by companies that test for nicotine. Keep in mind, this data is derived from fully tested business where the applicant knows testing will occur. Even in this tested business, nondisclosure has been consistently on the rise year to year. Therefore, findings described here only represent the tested portion of the life insurance industry.

How much bigger might this problem be for individual life insurance products that forgo lab testing?


About the Author

Douglas Ingle, FALU, FLMI is a consulting underwriter to CRL with over 46 years of underwriting experience. He held roles as Vice President Research and Chief Underwriter at several insurance companies. His roles included mortality research, creation of underwriting guidelines, preferred risk and cost benefit mortality research. He has published Cost Benefit Study construction, and Preferred risk underwriting chapters for ALU. He serves as a preceptor for AAIM’s Basic Mortality Methodology Course and was inducted into the Underwriter’s Hall of Fame in 2018.